DATE – 05/10/2020
BY PRAVEEN PARIHAR
Ravi Santhanam, Chief Marketing Officer (CMO), HDFC Bank NSE 2.63 % has been recognized in the Forbes list of ‘The World’s Most Influential CMOs’.
Ranked at Number 39, he is the only CMO of an Indian company to be featured in the illustrious list which includes marketing heads of Apple, BMW, Lego, Adobe, Microsoft, P&G among others.
This is the eighth edition of this annual list released by Forbes with research partners Sprinklr and LinkedIn. This year, 427 global CMOs were eligible for consideration. It is generated using data from news reports, websites, and social networks to measure influence. “Santhanam is a marketing leader who prioritizes personalized and relevant customer experience and believes that machine learning and data science are critical tools for marketers; he expressed so in a recent blog. And he led the Indian bank’s response to the coronavirus outbreak, launching the #HDFCBankSafetyGrid campaign to help people keep a safe distance in public. He also led the creation of the inspirational “Hum Haar Nahi Maanenge” music video about overcoming adversity, featuring Indian musical talent,” wrote Forbes in its editorial.