Bank of Baroda to anchor its app, bob world as the main bank

Bank of Baroda is an Indian nationalized banking and financial services company. It is under the ownership of Ministry of Finance Government of India. It is planning to position its digital platform bob World centrally as the main bank, added to which all the other bank channels will function.

MD & CEO Sanjiv Chadha told TOI that post the pandemic the bank had seen a spike in digital transaction, and that almost twice the number of branch visits were happening on the app. He said “The way bob World has been positioned, one can save, borrow, pay and invest. All four capabilities are in the app and it is being scaled up everyday.”

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